Where Is Liposuction Most in Demand? Surprising Cities Lead 2025 Trends

As body contouring continues to dominate plastic surgery in 2025, liposuction remains one of the most sought-after procedures across North America. But where exactly is consumer interest growing fastest?

A recent research study published on Zenodo by AestheticMatch explores this very question—analyzing liposuction search trends across six of the highest-demand cities not included in prior East Coast studies.

Chicago Leads in Search Volume, But Growth Is Elsewhere

According to the report, Chicago ranks first in average monthly liposuction searches, with over 22,000 searches per month. This reflects the city’s strong market for both cosmetic clinics and medical tourism within the Midwest.

But if you're looking at where interest is accelerating the fastest, Las Vegas and Charlotte are rising stars. Las Vegas saw a +9.1% year-over-year (YoY) increase in search demand, while Charlotte posted +8.5%. These cities suggest new patient populations are emerging in growing metro areas—not just traditional hotspots like LA or Miami.

What’s Driving Demand in Secondary Markets?

The growth in liposuction interest in places like San Jose and Denver suggests that tech-driven and fitness-conscious cities are beginning to see a cultural shift in how people approach aesthetic enhancements.

As body sculpting becomes more mainstream, consumers are now researching procedures like:

• Fat transfer liposuction for a more natural look
• VASER and laser-assisted liposuction for quicker recovery
• Liposuction combined with mommy makeover packages

These bundled and tech-forward approaches may explain the jump in digital searches across multiple cities.

Edmonton: Canada’s Liposuction Outlier

Interestingly, Edmonton rounds out the list with solid demand, signaling Canada’s increasing alignment with U.S. trends. While YoY growth in Edmonton was lower (+3.9%), the overall search volume was comparable to much larger U.S. cities, pointing to a stable base of interest in surgical body contouring.

What This Means for Providers and Patients

For providers, these insights are more than just statistics. They’re roadmaps for marketing, content creation, and outreach. Clinics in high-growth markets like Charlotte and Las Vegas may consider increasing their focus on educational campaigns or offering consultations around newer techniques.

For patients, understanding these demand trends can help when choosing where to get liposuction or comparing cities for treatment affordability, availability, and surgeon specialization.

To read the full research paper and dive deeper into the numbers, visit Liposuction Demand Study on Zenodo.