Where Is Facelift Demand Growing Fastest in the U.S.? A Regional Breakdown (2023–2025)

If you're considering a facelift, you're not alone—and where you live might influence how common or popular the procedure is around you.

A new research study published on Zenodo by Aesthetic Match dives into facelift search trends across six major U.S. cities on the East Coast, Mid-East, and Southeast. Using search volume data from Google Keyword Planner (August 2023 to July 2025), the study reveals some surprising insights about how interest in facial rejuvenation procedures varies by region.

Key Cities Studied

The six cities included were:

• New York, NY
• Boston, MA
• Philadelphia, PA
• Washington, D.C.
• Miami, FL
• Atlanta, GA

Each city was analyzed for average monthly search volume and year-over-year (YoY) growth for key phrases like facelift, mini facelift, deep plane facelift, and related surgeon-specific terms.

Key Findings: The Southeast Is Heating Up

Unsurprisingly, New York City led with the highest monthly search volume (18,640 searches/month). However, Atlanta and Miami showed the strongest YoY growth at +5.4% and +4.9%, respectively.

That means more people in the South are searching for deep plane facelifts, mini facelifts, and best facelift surgeons near me—suggesting increased awareness and demand in markets that may have previously lagged behind larger metro areas.

On the other hand, Boston showed the flattest growth (+0.5%), possibly reflecting a more conservative approach to elective facial surgery in New England.

Why It Matters for Patients and Providers

Search trends like these serve as a digital snapshot of consumer curiosity—and, often, intent to book a consultation. For patients, the study confirms that facelifts and facial rejuvenation remain widely sought, with growing interest in less invasive approaches like mini facelifts.

For surgeons and aesthetic clinics, understanding regional demand can inform everything from marketing strategy to procedure offerings.

Bonus Insight: Procedure Type Trends

Among the fastest-rising terms were:

• Deep plane facelift — known for its natural, longer-lasting results
• Mini facelift — popular among patients seeking shorter recovery times
• Facelift near me — reflecting local patient search behavior

Read the Full Study

For those who want to dig deeper, check out the full research paper on Zenodo:

Facelift Demand Across Eastern, Mid-Eastern, and Southeastern U.S. Cities (2023–2025)

This research study explores facelift demand trends across six of the most populous U.S. cities in the East Coast, Mid-East, and Southeast regions, analyzing search behavior from August 2023 to July 2025. Cities include New York, Boston, Philadelphia, Washington D.C., Miami, and Atlanta. Using Google Keyword Planner, the study captures year-over-year growth in searches for facelifts, deep plane facelifts, and mini facelifts. Results show that while New York leads in overall volume, Atlanta and Miami posted the strongest growth, suggesting rising interest in facial rejuvenation surgery across the Southeast. This study provides actionable insights for providers and marketers, and contributes to the growing academic understanding of regional plastic surgery trends. For more research and patient tools, visit AestheticMatch.

Zenodo

And if you’re researching options for your own transformation, browse top-rated facelift providers near you at AestheticMatch.com.