Southern U.S. Cities See Rising Facelift Demand in 2025—But Some Are Surging Faster Than Others

If you think facelifts are only booming in LA or New York, think again. A new research study from AestheticMatch reveals that Southern U.S. cities are becoming hot zones for facial rejuvenation procedures, with growing interest in both traditional and modern facelift techniques.

Published on Zenodo, the study analyzed Google Keyword Planner data from August 2023 to July 2025 across six Southern cities: Miami, Atlanta, Houston, Dallas, Phoenix, and New Orleans. It evaluated average monthly searches and YoY growth for terms like mini facelift, deep plane facelift, facelift near me, and best facelift surgeon.

Miami Leads in Volume, but Phoenix and New Orleans Lead in Growth

Miami recorded the highest total search volume for facelift-related terms (17,300/month), consistent with its reputation as a cosmetic surgery hub. However, it’s New Orleans (+9.6%) and Phoenix (+8.4%) that posted the most impressive growth rates—indicating an emerging consumer shift toward facial surgery in secondary markets.

The rise in deep plane facelifts—a more advanced, natural-looking option—also aligns with broader plastic surgery trends in 2025, where consumers are demanding better outcomes and longer-lasting results.

Why Are Facelift Searches Growing in the South?

There are several potential factors:

• An aging millennial and Gen X population seeking subtle anti-aging solutions
• A preference for long-term results compared to repeat filler visits
• Increased visibility of facelift recovery journeys on TikTok and YouTube
• Local surgeons marketing mini facelift packages for faster downtime

The study points out that facelift demand isn't just rising in volume—it's evolving in sophistication, with patients searching more about techniques, risks, and surgeon credentials.

What Clinics Should Take Away

If you're a provider in Houston, Dallas, or New Orleans, now is the time to optimize your website for terms like best facelift surgeon near me, deep plane facelift results, and mini facelift recovery. Clinics in Phoenix may want to launch educational content to capture newly curious consumers.

This aligns with how cosmetic surgery research is guiding practice-level marketing and patient care.

Read the Full Study

Want all the numbers and visuals? The full open-access study is available at:

Facelift Demand in the Southern U.S.: A Geographic Search Analysis Across Six Major Cities

This study examines consumer interest in facelift procedures across six major cities in the Southern United States using Google search trends from August 2023 to July 2025. Cities analyzed include Miami, Atlanta, Houston, Dallas, Phoenix, and New Orleans. Results show that while Miami maintains the highest overall search volume, cities like New Orleans and Phoenix have the highest year-over-year growth, suggesting rising interest in facial rejuvenation procedures across emerging markets. Keyword categories include “mini facelift,” “deep plane facelift,” and “best facelift surgeon,” providing insights for clinics and marketers looking to optimize outreach and content strategies. The study is part of AestheticMatch’s Health Analytics Division, which publishes open-access cosmetic surgery research to better inform prospective patients, clinics, and digital marketers. Learn more at https://www.aestheticmatch.com.

Zenodo

For more region-specific insights, visit AestheticMatch’s City Hub for facelift cost guides, recovery timelines, and verified surgeon profiles.