Plastic Surgery Demand Surges Across North America’s Largest Cities
As aesthetic goals evolve and social media influence grows, interest in plastic surgery continues to surge across North America. A new research study published by AestheticMatch’s Health Analytics Division analyzes plastic surgery demand across the 12 largest cities in North America between 2023 and 2025. The study highlights clear geographic trends and growing consumer interest in both classic and modern surgical procedures.
New York & Los Angeles Lead in Search Volume
The cities with the highest average monthly search volume for plastic surgery-related procedures were New York (27,800) and Los Angeles (26,200). These results align with the cities' reputation as aesthetic and cosmetic procedure hubs.
Search terms such as "liposuction near me", "deep plane facelift", and "mommy makeover cost" were among the most queried, indicating a wide interest in both facial rejuvenation and body contouring procedures. Notably, facelift procedures remained highly searched in all cities—suggesting a strong consumer desire for long-term facial enhancement solutions.
Canadian Cities Are Gaining Momentum
While total search volume was lower in Canadian cities like Toronto, Vancouver, and Montreal, the year-over-year (YoY) growth was substantial. Vancouver, in particular, saw a +9.2% YoY increase, with a sharp rise in interest for non-surgical nose jobs and breast augmentation.
This trend may reflect a broader shift toward surgical tourism within Canada, driven by high-quality providers and competitive pricing.
Body Contouring Still Reigns Supreme
Procedures like liposuction, Lipo 360, and BBL (Brazilian Butt Lift) continued to dominate search interest in cities such as Dallas, Miami, and Houston. These Southern cities are known for their aesthetic-forward culture and younger demographics, which may explain the popularity of gluteal augmentation and fat transfer-based surgeries.
What This Means for Clinics
For surgeons and practice owners, the data provides clear insights:
- Tailor service offerings by city: Deep plane facelifts in NYC, mommy makeovers in Atlanta, or Lipo 360 in Dallas.
- Focus marketing campaigns in cities with growing interest like Vancouver and Atlanta.
- Educate patients about the differences between procedures (e.g., silicone vs saline implants, facelift vs mini facelift).
The full study, titled Plastic Surgery Demand Trends: A Cross-City Analysis of 12 Major North American Cities (2023–2025), is available on Zenodo.
For more trends and regional insights, visit AestheticMatch.com — your trusted source for connecting with top board-certified plastic surgeons across North America.