Exploring Weight Loss Surgery Trends Across North America’s Biggest Cities
How Search Data Reveals the Rising Demand for Liposuction and Lipo 360?
For anyone considering body contouring or weight-loss-related cosmetic surgery, where you live may play a bigger role than you think. A new data-driven research study by AestheticMatch’s Health Analytics Division investigates how interest in weight loss surgery procedures—specifically liposuction and Lipo 360—varies across 12 major North American cities.
Using Google Keyword Planner search data between August 2023 and July 2025, the study tracks consumer interest as measured by average monthly search volume and year-over-year (YoY) growth. This type of analysis helps identify regional trends in aesthetic surgery demand, empowering providers and patients alike to better understand the landscape of cosmetic surgery trends.
Key Findings: Who’s Searching the Most?
Not surprisingly, large metro areas with a history of cosmetic surgery popularity led in search volume:
- New York ranked #1 with 24,300 average monthly searches.
- Los Angeles followed with 22,500, while Toronto posted 21,400.
- Chicago, Miami, and Houston were also among the top performers.
However, the real story was in the growth rates. Cities like Dallas, Atlanta, and Montreal saw the highest YoY growth, signaling a surge of interest in modern fat-reduction methods like Lipo 360, which offers circumferential contouring around the abdomen and flanks.
Liposuction vs. Lipo 360
While traditional liposuction remains the most commonly searched weight loss surgery term, Lipo 360 is rapidly catching up, especially in younger and digitally active populations. This trend echoes a broader shift in how patients view aesthetic goals—moving from spot treatments to holistic body sculpting.
Many consumers are also beginning to explore procedures that combine fat removal with skin tightening or muscle definition, a demand increasingly reflected in search behavior and clinic offerings.
Why Search Trends Matter
Search engines often act as a first step for patients seeking elective surgeries. By analyzing this digital “foot traffic,” providers gain a window into consumer priorities, helping them tailor marketing, consultations, and treatment options accordingly.
Moreover, understanding regional variations can help surgeons decide where to focus campaigns or even where to expand practice offerings.
Looking Ahead
As interest in medically assisted body contouring grows, cities like Dallas, Atlanta, and Montreal may emerge as rising hotspots for procedures like Lipo 360. Meanwhile, established markets like New York and Los Angeles continue to dominate in volume, offering a blend of expertise and innovation.
Whether you're a patient researching options or a provider monitoring trends, staying informed about weight loss surgery demand can lead to better decisions and better outcomes.
Read the full research study on Zenodo:
