Lip Enhancement & Rhinoplasty Demand in Austin, Houston, Dallas, and Beyond (2023–2025)
Thinking about where lip enhancement or rhinoplasty is most in demand across the South–Central U.S.—and what that means for patients and practices?
A new AestheticMatch-backed study, “Lip Enhancement & Rhinoplasty Demand Across Six South–Central U.S. Metros (Aug 2023–Jul 2025)”, uses Google Keyword Planner data to map interest in lip fillers and nose jobs across Austin, Houston, Dallas, San Antonio, Fort Worth, and New Orleans.
Below is a plain-language breakdown of what the data shows and how to use it.
How the Study Measured Demand
Researchers analyzed Google Keyword Planner search data from August 2023 to July 2025 across six metros:
- Texas: Austin, Houston, Dallas, San Antonio, Fort Worth
- Louisiana: New Orleans
They grouped related search terms into two buckets:
- Lip enhancement: “lip filler,” “lip augmentation,” “lip injections,” “lip flip,” “lip filler cost + [city],” “best lip injector + [city]”
- Rhinoplasty: “rhinoplasty,” “nose job,” “functional rhinoplasty,” “septoplasty + rhinoplasty,” “rhinoplasty cost + [city],” “best rhinoplasty surgeon + [city]”
For each city and procedure, they calculated average monthly searches and year-over-year (YoY) % change over the 24-month window. This is a descriptive trends analysis—no statistical tests or procedure counts, but a strong directional view of demand.
City Highlights: Who Leads and Who’s Growing Fastest?
Houston & Dallas: Highest Overall Volume
- Houston tops both categories with about 18,400 monthly lip enhancement searches and 22,700 rhinoplasty searches, growing roughly +6% YoY.
- Dallas follows closely with 16,900 lip and 20,900 rhinoplasty searches, also posting steady growth above +5% YoY.
For practices, this reinforces Houston and Dallas as anchor hubs for both lip fillers and nose jobs—ideal for competitive positioning, advanced techniques, and revision work.
Austin: Fastest Lip Enhancement Growth
Austin logs around 15,300 lip enhancement searches per month but posts the fastest YoY growth in lip procedures (+8.2%). Patients here are actively researching:
- Lip fillers vs lip flip
- Natural-looking results
- Product families (HA fillers)
- Injector credentials and safety
This makes Austin a prime market for education-driven content on lip fillers, lip augmentation, vascular safety, and realistic “before & after” expectations.
New Orleans: Standout Rhinoplasty Momentum
New Orleans has lower absolute volume than Texas hubs but shows the strongest rhinoplasty growth (+6.7% YoY). Searches often blend cosmetic and functional goals—think nose job plus breathing issues or septal deviation.
For rhinoplasty surgeons in New Orleans, the study suggests strong opportunity around:
- Functional rhinoplasty and septoplasty messaging
- Graft options and open vs closed techniques
- Clear recovery timelines and splint care
San Antonio & Fort Worth: Stable, Underserved Opportunity
San Antonio and Fort Worth show solid mid-tier volumes and steady growth for both lip enhancement and rhinoplasty. Conversion in these “second-tier” metros may respond especially well to:
- Transparent price ranges
- Week-by-week recovery guides
- Strong surgeon credentials and photo standards
What Patients Are Actually Searching For
Across all six metros, search behavior clusters around:
- Cost transparency: “lip filler cost,” “rhinoplasty cost + city”
- Credentials: “best lip injector,” “best rhinoplasty surgeon”
- Technique choices: HA fillers vs lip flip; open vs closed rhinoplasty
- Function & recovery: breathing benefits, septal repair, swelling duration, return to work/gym
In other words, patients aren’t just looking for “cheap lip fillers” or “quick nose jobs”—they’re researching safety, qualifications, and downtime before reaching out to a practice.
FAQ: What This Means for Patients & Practices
Does higher search volume mean more surgeries?
Not directly. Search volume signals interest and intent, not guaranteed procedures. But sustained growth and strong monthly numbers usually correlate with active, competitive markets where patients are comparing multiple providers.
Which city is best for lip enhancement based on this study?
“Best” depends on your goals, but:
- Houston/Dallas dominate in total volume and choice.
- Austin leads in growth, especially for lip fillers and lip flips—great for patients seeking modern, education-focused practices.
Where is rhinoplasty growing the fastest?
New Orleans shows the highest rhinoplasty growth rate, while Houston and Dallas still dominate total search volume. Patients there are clearly exploring both cosmetic and functional nose surgery options.
How can clinics use this data?
Practices can align their content and services with what patients are already searching for—city-specific pages on candidacy, safety protocols, cost drivers, and recovery timelines. Platforms like AestheticMatch.com can then help connect those patients with vetted surgeons and injectors in each metro.
Key Takeaways & Next Steps
- Houston and Dallas anchor regional demand for both lip enhancement and rhinoplasty.
- Austin stands out for rapid growth in lip filler and lip flip interest, favoring natural-result education.
- New Orleans shows the strongest rhinoplasty momentum, especially for combined cosmetic–functional concerns.
- San Antonio and Fort Worth are stable “quiet growth” markets where clear pricing and recovery guides can boost conversions.
For patients, this study confirms you’re not alone in researching lip fillers, lip augmentation, lip flip, and rhinoplasty across these cities. For practices, it’s a roadmap for smarter, city-specific marketing and patient education—supported by data and amplified through AestheticMatch.com.
