Where Are Nose Jobs Trending in 2025? A New Study Breaks Down U.S. Rhinoplasty Demand
If you're thinking about getting a rhinoplasty—commonly known as a nose job—you’re not alone. A newly released study by AestheticMatch, now available on Zenodo, reveals where consumer interest in rhinoplasty is rising fastest in the United States and how demand varies across key metro areas.
Using Google Keyword Planner data from August 2023 to July 2025, the study compares average monthly search volume and YoY growth across six high-density U.S. cities: Los Angeles, San Francisco, Chicago, Dallas, Houston, and Phoenix. These cities represent the West Coast, Midwest, and Southwest, offering a cross-regional view of interest in facial plastic surgery.
Key Insights: Los Angeles Still Leads, But the Southwest Is Surging
While Los Angeles remains the most-searched city for rhinoplasty, Phoenix (+6.7%) and Dallas (+6.3%) showed the fastest growth in interest year-over-year. This suggests a growing awareness and acceptance of nose reshaping procedures in the Southwest—especially among younger, digitally engaged demographics.
Chicago and San Francisco also showed strong performance in overall demand, particularly for more modern options like nonsurgical rhinoplasty (also called “liquid nose jobs”) and ethnic rhinoplasty, which tailors techniques for diverse nasal anatomies.
What Types of Rhinoplasty Are People Searching For?
The study found growing keyword volume for:
- Septorhinoplasty – for both breathing and cosmetic improvements
- Ethnic rhinoplasty – custom approaches for different ethnic groups
- Nonsurgical rhinoplasty – fillers used to contour the nose without surgery
- Best rhinoplasty surgeon near me – indicating consumers are prioritizing quality and trust
Patients are not just searching for nose jobs—they're actively comparing rhinoplasty types, researching recovery timelines, and checking pricing by city.
Why This Matters for Providers & Patients
Understanding rhinoplasty demand trends helps both patients and providers make more informed choices.
For patients, it confirms that you’re not alone in your curiosity—interest is booming across the U.S. Whether you're considering a functional nose procedure or a purely aesthetic one, there's more access and education available than ever before.
For surgeons and clinics, the takeaway is clear:
- Provide tailored content by region
- Address patient concerns like downtime, cost, and ethnic-specific approaches
- Optimize for high-growth procedure terms in your digital marketing
Read the Full Study
