Facial Plastic Surgery Is Trending—Here’s Where It’s Growing Fastest on the West Coast

If you’ve been considering a facelift, rhinoplasty (nose job), or blepharoplasty (eyelid surgery), you're part of a growing wave of interest—especially in West Coast cities. A new study by AestheticMatch reveals which regions are seeing the most consumer demand for facial plastic surgery, and the results offer both insight and inspiration.

Published on Zenodo, the study analyzed Google Keyword Planner data from August 2023 to July 2025, focusing on six key cities: Los Angeles, San Francisco, San Diego, Seattle, Portland, and Vancouver. The goal? To understand which cities are leading (or catching up) in online searches for procedures like deep plane facelifts, chin liposuction, and eyelid rejuvenation.

Key Takeaways

• Los Angeles remains the West Coast capital of facial plastic surgery, with over 31,000 average monthly searches.
• Seattle, Portland, and Vancouver saw the fastest growth, with rising searches for chin lipo, facelifts, and rhinoplasty.
• Consumers are increasingly searching for procedure-specific phrases like “deep plane facelift near me” or “best surgeon for eyelid surgery.”

This rise in interest reflects broader plastic surgery trends in 2025, where patients are seeking natural results, minimally invasive techniques, and customized facial rejuvenation. The growth of deep plane facelifts, in particular, signals a shift toward longer-lasting and structurally supportive lifting methods.

Why It Matters

Today’s patients are more informed than ever. They’re not just Googling “facelift”—they’re diving into comparisons, looking up downtime, and checking out surgeon reviews. Procedures like blepharoplasty have gained traction among younger patients too, as under-eye bags and eyelid droopiness become a concern earlier in life.

Meanwhile, rhinoplasty (nose job) searches continue to climb, especially among users looking for natural results without the overdone look of the past.

Read the Full Study:

Facial Plastic Surgery Demand: Study Across Major West Coast North American Cities

This study explores geographic patterns in consumer demand for facial plastic surgery across six major West Coast cities: Los Angeles, San Francisco, San Diego, Seattle, Portland, and Vancouver. Using search volume data from Google Keyword Planner (August 2023–July 2025), the analysis focuses on high-interest procedures including facelifts, deep plane facelifts, blepharoplasty (eyelid surgery), chin liposuction, and rhinoplasty (nose jobs). Results show that while California cities lead in total monthly searches, interest is growing faster in emerging hubs like Seattle and Vancouver. These trends align with broader plastic surgery trends in 2025, where minimally invasive techniques and natural-looking results are driving patient decisions. This report provides valuable insights for providers, marketers, and public health researchers looking to understand the evolving aesthetic landscape. It highlights where procedures such as chin lipo and nose jobs are gaining traction and how search behavior can serve as an early signal of demand shifts.

Zenodo

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