Cosmetic Procedure Pricing: How City, Surgeon & Keyword Shape Cost Perception

How much does cosmetic surgery really cost in your city?
This Aesthetic Match study analyzed 18 price-related keywords across six cities — like “cheap lipo Dallas” and “BBL cost Miami” — and compared search behavior with real surgeon quotes and RealSelf averages. Surprisingly, “cheap” keywords often led patients to higher-than-average priced surgeons, while “luxury” keywords like “Beverly Hills facelift price” drove the lowest bounce rates despite premium fees.
🧪 Key Metric: Δ-Cost = (Surgeon Avg – RealSelf Avg) / RealSelf Avg
📍 Cities Covered: Miami, Dallas, Houston, Tampa, Los Angeles, Atlanta
📊 Data Sources: Google Keyword Planner, GA4, RealSelf averages, and 120 surgeon pricing pages
If you want to see how this plays out in Miami specifically, check out our detailed breakdown of what patients are paying for a BBL in Miami, which highlights how “cheap BBL” searches often end up at mid‑to‑high‑range clinics offering SAFEBBL care
On the facelift side, surgical pricing in Houston reveals similar patterns—where high‑intent search terms often correlate with experienced surgeons that command above‑average fees. Our Facelift Cost in Houston guide provides exact numbers for 2025 and helps explain the variation
🔗 Read the full study: https://doi.org/10.5281/zenodo.16574312
🔗 Explore our platform: https://www.aestheticmatch.com
📝 Related Blog Posts:
• BBL Price Miami
• Facelift Cost Houston